OpenAI has rolled out a major update to ChatGPT, introducing enhanced AI-powered shopping features aimed at transforming how users search and shop online. With over 1 billion web searches in just the past week, this feature is now one of ChatGPT's most-used toolsāsetting a new benchmark in AI-driven search innovation.
Starting today, users across all tiersāPlus, Pro, Free, and even logged-outācan explore smarter product search capabilities that include:
This ensures a seamless, unbiased product discovery experience, making AI an intuitive shopping assistantānot just a search tool.
These upgrades position ChatGPT as a powerful competitor to traditional search engines, removing ad clutter and providing streamlined, intelligent product discovery. Whether you're browsing for gadgets, fashion, or home essentialsāChatGPT now delivers results with greater context, trust, and personalization.
Read the official announcement
With the integration of AI-generated product insights, OpenAI reinforces the role of conversational AI in the future of e-commerce. This also sets a precedent for ad-free, privacy-first browsingāoffering a refreshing alternative to ad-dominated platforms.
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This update not only improves UX for everyday users but also signals a huge leap forward in AI-enabled digital commerce. As search becomes more context-aware and visually rich, ChatGPT is emerging as a central hub for informed decision-making online.
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