🚀 Amazon Launches Nova: A Powerful Generative AI Platform with Web SDK for Developers
Amazon is stepping up its generative AI game with the launch of nova.amazon.com, a new platform that grants developers access to its latest suite of high-performance AI models — including text, image, and video generation tools — all under the Amazon Nova umbrella.
🧠 What Is Amazon Nova?
Amazon Nova features a family of generative AI models designed for speed, scalability, and cost-efficiency. The lineup includes:
- Nova Micro, Lite & Pro – Optimised for text generation
- Nova Canvas – For high-quality image generation
- Nova Reel – For creating short, dynamic AI-generated videos
These models are built to compete with leading offerings in the generative AI space, offering enterprise-grade performance while remaining accessible for individual developers, researchers, and startups alike.
🧰 Introducing the Nova Act SDK: Build AI Agents for the Web
Perhaps most groundbreaking is Amazon’s Nova Act SDK — a developer toolkit currently in research preview. This SDK allows you to build AI agents that can browse the web, perform real-world tasks, and interact with APIs, much like a human would.
Imagine an AI assistant that can:
- Research and compare products
- Automate online purchases
- Fill out forms and complete transactions
- Communicate with third-party services through web APIs
This browser-native agent framework is Amazon’s leap toward AI-powered task automation and digital assistant development — a space that's heating up across the tech industry.
🎯 Why It Matters
According to Rohit Prasad, SVP of Amazon AGI, the goal of Nova is to “enable rapid experimentation” and “scale production AI solutions” across industries — from retail and advertising to enterprise applications.
By integrating Nova with Amazon Bedrock, developers can deploy these capabilities into real-world products faster and more affordably.
🔗 Explore Nova Now
Amazon’s latest move underscores its ambitions in the AI arms race — and with Nova, it’s opening the door for developers, brands, and enterprises to create intelligent experiences at scale.
👉 Visit nova.amazon.com to explore the models and SDK.
