🛍️ Amazon Launches “Buy for Me” — AI-Powered Shopping Beyond Its Own Platform
Amazon has rolled out a new game-changing feature called “Buy for Me” inside its shopping app — a bold leap that allows users to purchase products from third-party websites without ever leaving the Amazon ecosystem. This marks a significant evolution in AI-powered e-commerce, promising a smoother, smarter, and more expansive shopping experience.
🤖 AI That Shops for You
The “Buy for Me” feature is powered by Amazon’s proprietary AI model Nova Act, in collaboration with Anthropic’s Claude, and functions like a personal shopping assistant.
When a product isn't available directly on Amazon, the app will now present options from external websites. If the user selects a third-party product, the AI agent steps in to:
- Navigate the external website
- Add the item to cart
- Enter the user’s saved payment and shipping details
- Complete the checkout process — all within Amazon’s app
This means no more switching tabs or filling out forms. The AI handles the entire transaction on your behalf.
🔒 Privacy & Security at the Core
Security is a top priority. Amazon has emphasized that all transactions are encrypted, and sensitive data such as payment info is securely transmitted. Notably, Amazon does not store or view your external purchase details, preserving user privacy even when buying from non-Amazon sellers.
🧪 Currently in Beta (U.S. Only)
“Buy for Me” is currently in beta testing and available to a limited number of U.S. users on both iOS and Android. Amazon plans to expand the rollout based on user feedback and will likely onboard a broader range of external brands and product categories over time.
📦 The Future of AI-Powered E-Commerce
This move positions Amazon not just as a marketplace, but as a unified AI-powered shopping gateway, blending convenience, automation, and access to an even broader product universe.
As the e-commerce industry becomes increasingly AI-driven, features like “Buy for Me” could transform how consumers interact with multiple retailers through a single, intelligent platform.
💬 Final Thoughts
Amazon’s “Buy for Me” is more than a feature — it’s a signal of where retail meets AI automation. By simplifying and centralizing the online buying process, Amazon is setting new expectations for the future of intelligent shopping.
🔗 Source: Amazon introduces 'Buy with Me' to help customers shop across more brands
